November 1, 2022•235 words
Netflix introduces a new plan - Basic with ads for $6.99/month - next to the current Basic for $9.99.month. They claim to show about 4-5 minutes of ads for each hour of content watched.
- I watch Netflix one hour a day, every day.
- In a month I would watch around 150 mintutes of ads (30 days x 5 minutes per day of ads).
- This means that Netflix value my time 3$ / 2.5 hours = $0.83/hour.
- What's even worse, when I choose this plan, this means I value my time as little as $0.83/hour
In contrary, would I allow someone to have an hour of time for $0.83?
I try to have my time as much ad-free as possible. I don't watch traditional TV and listen to traditional radio stations, because of the ads. I try to enter movie theather as late as possible to avoid watching ads. I have several different ad blockers installed in my browsers.
Despite these actions, I still have a feeling that my attention is being chopped in to small pieces and robbed one by one.
I still watch large billboards next to the roads, or small billboards on the bus stops. When I enter the mall, I'm surrounded by countless ads.
PS The numbers get even worse in case I watch more than one hour a day.
More about pricing in Netflix: https://help.netflix.com/en/node/126831/us