Would you allow a stranger to have an hour of my time for $0.83?

Netflix introduced a new plan - Basic with ads for $6.99/month - next to the current Basic for $9.99.month. They claimed to show about 4-5 minutes of ads for each hour of content watched.

Let’s say:

1. I watch Netflix one hour a day, every day.
2. In a month I would watch around 150 mintutes of ads (30 days x 5 minutes per day of ads).
3. This means that Netflix value my time 3$ / 2.5 hours = $0.83/hour.
4. What’s even worse, when I choose this plan, this means I value my time as little as $0.83/hour

In contrary, would I allow someone to have an hour of time for $0.83?

I try to have my time as much ad-free as possible. I don’t watch traditional TV and listen to traditional radio stations, because of the ads. I try to enter movie theather as late as possible to avoid watching ads. I have several different ad blockers installed in my browsers.

Despite these actions, I still have a feeling that my attention is being chopped in to small pieces and robbed one by one.

I still watch large billboards next to the roads, or small billboards on the bus stops. When I enter the mall, I’m surrounded by countless ads.

PS The numbers get even worse in case I watch more than one hour a day.

More about pricing in Netflix: https://help.netflix.com/en/node/126831/us

Would love to hear your take, Olek

Written in Difree | Graphics thanks to #dalle